Our Work > TFO Canada

Non-Profit WordPress Website with 18,000+ Active Users

The Project

We helped TFO Canada optimize their high-traffic website, serving over 10,000 users, by enhancing its UX, UI, performance, security, and hosting.

The Client

TFO Canada is a not-for-profit organization that fosters sustainable trade partnerships between exporters from developing countries and Canadian and foreign buyers. Our role at Orthoplex is to maintain and support their WordPress platform, deliver web solutions to enhance functionality, achieve more effective UX & UI solutions, manage the website hosting, and provide ongoing technical support to their staff.

The Challenge

The old TFO Canada website suffered from several critical issues that hindered its effectiveness:

  • Slow Loading Times and Performance Bottlenecks: The website’s performance was severely hampered by its underlying technology, resulting in slow loading times and a frustrating user experience.
  • Frequent Errors and Dysfunctional Pages: The website’s custom code architecture made it prone to errors and dysfunctional pages, disrupting user navigation and compromising the overall user experience.
  • Scalability and Content Management Limitations: The custom code structure made it difficult to scale the website and update content, limiting TFO Canada’s ability to adapt to changing needs.

The Solution

To address these challenges, the Orthoplex team implemented a comprehensive website optimization plan:

  • Transition to a Flexible and Advanced Web Development Solution: We replaced the website’s custom code infrastructure with a more flexible and scalable technology stack, enabling seamless updates and content management.
  • Page-by-Page Revamp and Error Resolution: We carefully replaced error- prone pages with new, clean, and fully functional pages built using our modern technology stack.
  • Content Revamp and Optimization: We revamped the website content, ensuring it was fresh, relevant, and engaging for the target audience.
  • Implementation of Cutting-edge Plugins and Tools: We integrated advanced plugins and tools to enhance website performance, functionality, and security.

Our Proven Process for Delivering Exceptional Digital Solutions

The Results

The revitalized TFO Canada website emerged as a modern, user-friendly, and high-performance digital platform, delivering the following tangible benefits

  • Significant Performance Improvement:

    The website’s loading times were drastically reduced, resulting in a seamless and frustration-free user experience.

  • Enhanced UI/UX and Navigation:

    The intuitive UI/UX design and improved navigation made it easier for users to find the information they needed, enhancing overall user satisfaction.

  • Scalability and Content Management Ease:

    The new technology stack empowered TFO Canada to easily scale the website and update content without incurring significant costs.

The Conclusion

Our expertise in web development enabled us to transform the TFO Canada website into a scalable, fully functional, and user friendly digital hub. The revamped website effectively serves TFO Canada’s mission of promoting sustainable trade partnerships, empowering the organization to connect with a wider audience and achieve its organizational goals.

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Michael Salib, P.Eng, MBA

CEO & Co-founder

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We specialize in developing high-performing websites and apps that handle large databases, high traffic, intricate functions, and sensitive data.

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