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Our Work > SurePoint

Website Revamp For Legal Tech Company

The Project

Orthoplex partnered with SurePoint Technologies, a top software provider serving law firms, to revamp their massive website. The website was built with Beaver Builder and to implement more visual and performance capabilities, the company wanted to migrate to Elementor Pro. By gradually migrating to Elementor Pro, updating the site’s structure, boosting performance, website health, and refining SEO, we turned it into a fast, effective platform that supports SurePoint’s growing business and acquisition-driven expansion.

The Client

SurePoint Technologies is a leading software company that delivers powerful solutions tailored for law firms. With a wide range of products designed to streamline law firm management, financial oversight, and client relationships, SurePoint helps legal practices improve productivity and profitability. As a major player in the legal tech industry, SurePoint continues to grow through strategic acquisitions, bringing new companies into its ecosystem. Their website is a central hub for showcasing their offerings and driving engagement.

The Challenge

SurePoint’s website was expansive, reflecting the company’s scale and complexity. When Orthoplex stepped in, we faced several hurdles:

  • Hybrid Builder Complexity: The site, originally built with Beaver Builder, needed updates using Elementor, creating compatibility and performance challenges for a website of this size.
  • Performance Potential: The website performance was good, however, there was room for improvement by reducing the number of pages, fixing site health issues, and optimizing loading times for better user experience.
  • SEO Opportunities: The website had many broken links, missing meta descriptions, and a less SEO-friendly structure that offered chances to improve search engine visibility which is critical for SurePoint’s marketing efforts.
  • Marketing Integration Needs: SurePoint’s multiple campaigns, managed with Adobe Marketo Engage, demanded accurate conversion tracking and form functionality to keep everything working perfectly during the revamp.
  • Phased Transition: The site’s scale made a full overhaul impractical so we followed a phased approach to maintain stability while rolling out updates.

The Solution

Orthoplex kicked off a phased, practical approach to tackle SurePoint’s challenges:

  • Elementor Integration: We rebuilt the solutions and products pages using Elementor, simplifying design and cutting back on heavy custom code. This sped up load times and improved their UX.
  • Branding Alignment: We accurately aligned all the design aspects on the website with the SurePoint brand guidelines. We updated the fonts, themes, and colors of all the pages. This resulted in reflecting the brand’s authority perfectly.
  • Performance Testing: To handle the complexity of running two builders, we thoroughly tested new pages in a staging environment, checking performance metrics and fixing issues before launch.
  • Risk Management: A detailed risk assessment helped us spot and address potential problems, ensuring a smooth launch.
  • SEO Optimization: We fixed broken links, added meta descriptions for all pages, and used SEMRush audits to ensure we improved site health and SEO scores, aligning with SurePoint’s critical SEO goals.
  • Marketing Enhancements: We implemented Adobe Marketo Engage forms and tested all forms to ensure reliability. We added custom conversion tracking code to help SurePoint better analyze their campaign performance and optimize lead generation.
  • Ongoing Acquisition Support: As SurePoint acquires new companies, Orthoplex continues to work with them, building and optimizing websites for these entities to align with SurePoint’s brand and performance standards.

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The Results

The updated SurePoint website delivered clear, measurable gains:

  • Elevated Performance:

    Optimized pages loaded faster, taking the site from good to excellent and enhancing user experience.

  • Stronger SEO:

    Fixed broken links, new meta descriptions, and a more SEO-friendly structure, backed by SEMRush audits, which improved site health and search visibility.

  • Improved Marketing Insights:

    Smooth Adobe Marketo Engage forms and enhanced conversion tracking gave SurePoint better data to fine-tune their multiple campaigns.

The Conclusion

Our work with SurePoint Technologies turned their complex website into a fast, SEO-friendly platform that supports their leadership in the legal tech industry. By tackling the challenges of a hybrid builder setup, strengthening marketing tracking and analysis, and setting up for future growth, Orthoplex delivered a solution that aligns with SurePoint’s expansion and acquisition strategy.

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Michael Salib, P.Eng, MBA

CEO & Co-founder

Michael Salib Orthoplex Solutions CEO

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