Ethos Automation

We helped Ethos Automation craft a modern and professional website that accurately represents their expertise and high quality work, enabling them to establish greater industry authority and attract more business from leading players in the automation and robotics sector.

Services Provided

Web Development
Web Maintenance
UX/UI Design

Technologies Employed

WordPress
HTML
CSS
JavaScript
PHP
MySQL

About Ethos Automation

Ethos Automation is a leading provider of engineering, design, and technology solutions for businesses. Collaborating with some of the biggest names in the automation and robotics industry, they sought a website that effectively conveyed their true potential, high work ethic, and ease of contact for potential clients.

Project Duration

Project Scope

Challenges

The legacy Ethos Automation website faced several challenges:

Outdated Appearance and Lackluster Branding: The website resembled an outdated landing page, failing to showcase the company’s brand identity, values, and high-quality work.
Poor User Experience and Navigation: The website’s UI/UX was inadequate, making it difficult for potential clients to find the information they needed, leading to a lack of credibility.
Ineffective Communication Channels: The website lacked clear and easily accessible contact information, hindering communication with potential clients.

Solution

To address these challenges, the Orthoplex team implemented a comprehensive website revitalization strategy:

Deep Brand Understanding and Target Audience Analysis: We delved into Ethos Automation’s brand identity, target audiences, preferred communication channels, and sales funnel to gain a comprehensive understanding of their needs.
Brand-Aligned Website Design: We designed a website that aligned seamlessly with Ethos Automation’s brand identity and values, emphasizing their professionalism, expertise, and commitment to delivering high-quality work.
Effortless Client Contact Integration: We prioritized making it exceptionally easy for potential clients to contact Ethos Automation, incorporating clear call-to actions, prominent contact information, and an integration with their direct marketing tool.

Results

The revamped Ethos Automation website emerged as a powerful digital asset, delivering the following tangible benefits

Enhanced Brand Representation and Authority

The new website effectively showcases Ethos Automation’s expertise, professionalism, and ability to deliver exceptional results, establishing them as a trusted partner for industry leaders.

Seamless User Experience and Navigation:

The intuitive UI/UX design guides users effortlessly through the website, enabling them to quickly find the information they need and gain credibility.

Increased Client Engagement and Deal Closures:

The improved website has significantly enhanced client engagement, leading to a substantial increase in inquiries and a higher conversion rate to closed deals.

Our expertise in web development and branding enabled us to transform Ethos Automation’s online presence, empowering them to attract more business from leading industry players. The new website effectively represents their value proposition, facilitates seamless communication, and contributes to their overall growth and success.

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Michael Salib, P.Eng, MBA

CEO & Co-founder

Ethos Automation

Services Provided