Our Work > BB Therapy

Advanced Search Features for a Psychotherapy Site

The Project

Orthoplex partnered with BB Therapy to optimize their online platform, developing advanced search and filtering tools to streamline client-therapist matching and enhance the user experience. This enhancement aimed to streamline the process of selecting the right therapist and ultimately improve the overall user experience.

The Client

BB Therapy is a Canadian mental health clinic offering personalized therapeutic services to individuals and families. Its website is a warm doorway into the services offered, from different counseling options to online booking possibilities and resources on mental health. On top of WordPress, this website focuses on user-friendly design, keeping accessibility criteria according to WCAG and ADA standards for a seamless and inclusive experience. Clean and soothing, this design reflects the mission of this clinic: compassionate, professional care in a supportive atmosphere.

The Challenge

BB Therapy’s website faced several challenges that limited its ability to effectively serve clients seeking mental health support, including:

  • Long media loading times.
  • Overall slow performance created a high bounce rate.
  • Lack of automation which made routine processes cumbersome.
  • Uncategorized therapist directory that made it difficult for clients to find the right match based on their needs.
  • The absence of efficient search and filtering capabilities has hindered client-therapist matching.
  • Complicated navigation of contact information.

These issues created a barrier between clients and the life-changing support they sought.

The Solution

To address these challenges, Orthoplex worked closely with BB Therapy to transform their website into an intuitive and dynamic platform that truly reflects their dedication to mental health care. Key improvements included:

  • Media Optimization and Revamped Infrastructure: By streamlining the loading process, we significantly enhanced website speed, ensuring a seamless experience for users.
  • Categorized Therapists Directory: We completely restructured the therapist directory, organizing it by specialty, geographic location, expertise, languages, education, licenses, memberships, principles, age specializations, and therapy types. This made finding the right therapist simple and efficient.
  • Advanced Search and Filtering Tools: We implemented robust filtering capabilities, allowing clients to narrow their search by session type, duration, and therapist qualifications, making it easier than ever to find a perfect match.
  • Membership Portals: Secure membership portals were integrated to give clients personalized access to information and resources.
  • Enhanced Contact Info Accessibility: By redesigning the hero section of the site, we made contact information easily accessible, improving navigation and usability.

Our Proven Process for Delivering Exceptional Digital Solutions

The Results

The new and improved BB Therapy website is now a powerful tool that bridges the gap between clients and therapists:

The Conclusion

By reimagining BB Therapy’s online platform, Orthoplex created more than just a website, we built a gateway to higher conversion rates and lead generation. Every enhancement, from optimized search tools to an intuitive user experience, was designed with one goal in mind: to empower clients in their journey toward mental well-being and generating better business results.

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Michael Salib, P.Eng, MBA

CEO & Co-founder

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