Our Work > Joshua Creek Tennis Club

Rebranding and Website Revamp for a Tennis Center

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The Project

Orthoplex Solutions collaborated with Joshua Creek Tennis Club to rebrand their business and design a cutting-edge website that embodies their new vision as a premier high-performance tennis training center in Canada.

The Client

Joshua Creek Tennis Club has long been recognized for its recreational, multi-sport summer camps and social programs. However, in 2020, the club underwent a transformation, bringing in a new coaching staff specializing in high-performance tennis training. Today, Joshua Creek is one of Canada’s top destinations for high-performance tennis, with over 50 athletes competing at the national and international levels.
Facing the need to align their digital presence with their elevated reputation, Joshua Creek Tennis Club turned to us for a comprehensive rebranding and web development solution.

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The Challenge

Joshua Creek Tennis Club faced several obstacles that hindered their ability to attract and engage their target audience effectively:

  • Outdated Brand Identity: The club’s previous branding no longer aligned with its high performance focus, creating a disconnect for potential clients.
  • Ineffective Website: Their old website lacked the design sophistication and functionality needed to showcase their programs, coaches, and facilities.
  • Visibility Issues: With limited online presence, the club struggled to communicate its transformation to potential athletes and their families.
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The Solution

Our team provided a strategic overhaul of Joshua Creek Tennis Club’s branding and online presence:

  • Brand Repositioning: We worked closely with the club to reimagine their brand identity, ensuring it resonated with their high-performance ethos.
  • Custom Website Design: We crafted a sleek, modern website that emphasizes performance, energy, and professionalism. With a user-friendly interface for easy navigation of services and program details.
  • Comprehensive Services: In addition to web design, we provided ongoing maintenance, hosting, and email services to ensure seamless operations.
  • Dynamic program: pages that highlight their world-class coaching staff and athlete achievements.
  • Integration of trust elements: such as testimonials and competitive achievements, to instill confidence in prospective clients.

Our Proven Process for Delivering Exceptional Digital Solutions

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The Results

The new Joshua Creek Tennis Club website has significantly elevated their online presence and strengthened their brand’s position in the high-performance sports industry:

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The Conclusion

By rebranding and revamping their website, we enabled Joshua Creek Tennis Club to align their digital presence with their reputation as a high-performance tennis centre. Their new platform not only reflects their growth and evolution but also provides a solid foundation for future success in attracting elite athletes and fostering tennis excellence.

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Michael Salib, P.Eng, MBA

CEO & Co-founder

Michael Salib Orthoplex Solutions CEO

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